NileshBabu

Visually delight stuff & some research in between
 

5 Qualities of a Good Social Media Manager

  1. You understand technology, but you love people
  2. You possess intellectual and emotional curiousity
  3. You're thoughtful, not impulsive or reactive
  4. You think strategically (and communicate the strategy)
  5. You are an ensemble player, not a diva

Read the details here.

Filed under  //   list   manager   qualities   social media  
Posted November 20, 2009
 

Small business, social media not mixing

Three-quarters of small businesses say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank Small Business of 500 U.S. businesses with fewer than 100 employees.

Also, 86 percent said they have not used social networking sites for information or business advice. 10 percent said they have sought business advice and information on expert blogs.

The survey found 42 percent of small businesses have made greater use of their company websites to generate business leads and sales.

Nineteen percent were doing more advertising to attract new customers in the economic downturn, 38 percent said they were doing less and 41 percent were doing the same, it found.

Also, 28 percent were using more email marketing and 25 percent using more online advertising to generate business leads and sales, it found.

via reuters.com

Filed under  //   citibank   facebook   linkedin   research   small business   social media   twitter  
Posted November 5, 2009
 

4 Tips for Writing a Social Media Security Policy

1. Don't start from scratch
2. Use social media policies to raise security awareness
3. Use social media access to raise security's positive profile within the organization
4. Be prepared for the next phase

For details - read here.

Filed under  //   infosec   policy   security   social media   tips  
Posted November 2, 2009
 

The 10 Commandments of Social Media

  1. Thou Shalt Blog (like crazy).
  2. Thou Shalt Create Profiles (everywhere).
  3. Thou Shalt Upload Photos (lots of them).
  4. Thou Shalt Upload Videos (all you can find).
  5. Thou Shalt Podcast (often).
  6. Thou Shalt Set Alerts (immediately).
  7. Thou Shalt Comment (on a multitude of blogs).
  8. Thou Shalt Get Connected (with everyone).
  9. Thou Shalt Explore Social Media (30 minutes per week).
  10. Thou Shalt Be Creative (go forth and create creatively)!

Continue reading here.

Filed under  //   10   commandments   social media  
Posted October 27, 2009
 

10 Guide Posts to Social Media Brand Value

1. Understand the brand strategy including: brand values, promise and overall direction
    a. Does the value proposition of your social media strategy support your brand value/promise?
2. Understand more than the demos about your target audience
3. Develop a communication system that loops employees into brand strategies
4. Understand the company culture before you venture into social media
5. Provide tactical support as needed to employees who engage with customers
6. Develop a 1st Listening Post program
7. Create/ensure communication processes are in place to provide feedback within organization and to the customer
8. Identify what is success for each tactic
    a. Based on business goals and objectives
    b. Based on the social media outputs – may be different that traditional measurements
9. Create flexible social media guidelines for employees
10. Create flexible social media guidelines for customers
via bloombergmarketing.blogs.com

Visit the site to access the slides - Building Brand Value Through Social Media

Filed under  //   branding   list   marketing   slides   social media   value  
Posted October 2, 2009