How do colors affect purchases?
NileshBabu |
Visually delight stuff & some research in between |
1. Understand the brand strategy including: brand values, promise and overall direction
a. Does the value proposition of your social media strategy support your brand value/promise?
2. Understand more than the demos about your target audience
3. Develop a communication system that loops employees into brand strategies
4. Understand the company culture before you venture into social media
5. Provide tactical support as needed to employees who engage with customers
6. Develop a 1st Listening Post program
7. Create/ensure communication processes are in place to provide feedback within organization and to the customer
8. Identify what is success for each tactic
a. Based on business goals and objectives
b. Based on the social media outputs – may be different that traditional measurements
9. Create flexible social media guidelines for employees
10. Create flexible social media guidelines for customers
Visit the site to access the slides - Building Brand Value Through Social Media
Between blogging and microblogging
